eCommerce trends have a habit of becoming blogging trends.
Especially with regards to design and usability.
What you see in an online store today, you will often see in a blog tomorrow.
Do you want to take advantage of these trends?
This post from Mark Binns will help…
Top 10 eCommerce Trends:
No 1 eCommerce Marketing Trend: The OmniChannel
Everyone is doing it!
Researching a purchase on their smart phone on the commute to work and completing the sale later in the office or home desktop!
And, where appropriate, some of these ‘researchers’ will actually visit a physical store.
The modern business can no longer rely on one particular channel to conduct business!
Currently and for the foreseeable future the OmniChannel Shoppers will reign.
Google is reporting that 85% of users begin a purchase on one device and complete it on another, eliminating the distinction between ‘mobile users’ and ‘desktop users.’
It’s now more important than ever that you optimise your store for visitors on smartphones and tablets.
Overall, retail eCommerce sales have been forecasted to exceed $2 trillion worldwide this year so it’s high time that you make the most of your site’s potential by checking out the eCommerce trends that will provide you and your customers with the greatest value.
No 2 eCommerce Trend: Live Chat
“Hey, how can I help you today?”
You wouldn’t expect to hear that on an online store but you’d be surprised!
A trend that accelerated in popularity in 2016 and will only continue to do so in 2017 is the live chat feature that has become available on many of your favourite eCommerce stores. Whether they’re speaking to a human staff member or, increasingly, an automated bot, by offering the one-on-one interaction received in a physical store, this real-time engagement has proven to help potential customers make faster decisions.
No 3 eCommerce Trend: Chatbot
Closely related to Live Chat.
In simple terms, a Chatbot is a computer program designed to simulate conversation with human users – over the Internet.
The chatbot is fast becoming the first point of contact an individual has with a brand.
As artificial intelligence becomes more and more mainstream and chatbots ‘learn’ more from the questions being asked of them, you can expect to see their use becoming common place.
Still on the fence about installing a chatbot?
Studies show that users of live chat spend around 5-30% more on your site and the conversion rate increases by 5-10 times more after a chat session.
Have we convinced you now?
With these kind of results, we highly recommend that you place your new chatbot in a prominent location on each page, and make sure that it’s visible at all times so you can maximise your sales.
No 4 eCommerce Trend: Infinite Scrolling vs Pagination
Imagine if you only saw 10 posts on your Facebook timeline and then you had to go to the next page to see more. Feeling frustrated just thinking about it? I know I am. Yet pagination remains a common factor across the category pages of eCommerce stores even in 2017.
Now think about the benefits of infinite scrolling. From a technical perspective, adding new content to the current page instead of loading a completely new, one improves both load times and overall performance. From the all important user perspective, it allows people to view more content without being interrupted.
If this is true then why haven’t all eCommerce stores followed the path of social media sites and switched away from pagination in favour of adding infinite scrolling to their category pages?
Turns out there are downsides to both methods. What research has found is that with infinite scrolling on eCommerce stores, users focused less on individual products and quickly scanned through a large volume of items. However, as you may have experienced with traditional pagination, users get tired of having to load page after page and so they end up viewing a lot less products.
So what’s an eCommerce store to do?
Luckily for you, you can actually have the best of both worlds by combining elements of these two methods. This is done by showing the first 10-30 products of the category on the initial page and then lazy loading another batch until there’s 50-100 products on the page. You then give the customer the option to “Load more” products with a button, then load another 10-30 products and repeat the process of lazy loading batches, before eventually showing another ‘load more’ button.
By implementing this change to your online store in 2017, you can encourage a user to seamlessly view a larger number of your available products compared to before. In doing so, they can be sure to find the right product for them.
No 5 eCommerce Trend: Cinemagraphs
Cinemagraphs are still photographs in which a minor and repeated movement occurs, forming a video clip.