Today’s post is about that most important ingredient of Blogging Success – HOW TO PROMOTE YOUR BLOG.
I am often asked: ‘If you had to start over online, from scratch – what would you do to promote your blog and build up your traffic again as quickly as possible’
A very good question and one I have been giving quite a bit of thought to recently.
I think most people over-complicate traffic. They’re reading too much into all these techniques and spending all their time making sure their blog looks good.
There’s nothing wrong with having a great blog design or doing SEO the right way. But it is a problemwhen you’re spending so much time on the technical stuff that you forget your site’s purpose: to provide immense value for your visitors.
Extraordinary content is the key to extraordinary traffic.
So assuming you are starting from scratch or your funds are limited here is my Kick Start Strategy For Bloggers:
How To Get 1000 Visitors To You Blog Every Day
Step 1) Create Great Content For Your Blog
The number 1 thing you should focus on to get traffic is, great content. Why? because that’s what attracts people to your website.
When I’m writing an article, I have two things in mind. Firstly, I want to make it as simple for someone to understand as possible. Secondly, I want to make it as beneficial to the reader as possible.
So, with that in mind, how much great content do you need to get 1000 visitors a day.
10 articles getting 100 visitors a day.
20 articles getting 50 visitors a day.
100 articles getting 10 visitors a day.
Looking at these numbers, I would say you were best of focusing on less articles, that bring more traffic.
So how do you go about creating content so good that you can get 1000 visitors a day? Here is step by step what I would do:
Brainstorm and research high traffic keywords.
Great content gets linked to a lot, on both social media and blogs, but only if people can find it in the first place.
Links help you rank high in Google.
But none of this matters if you don’t target your blog post for something people are actually searching for in Google.
That’s where keyword research comes in.
Keyword research is all about finding keywords that get the most searches in Google.
To do this, we use Ahrefs. This has to be my favorite tool that I have found this year. It’s far better and more user friendly than any other tool similar to it.
Once you signup for an account (they have a free trial), go to their Keywords Explorer tool and type in the topic you want to write a blog post about. You want to find keywords that have a lot of searches but are not so competitive that you can’t rank for them.
Ahrefs will tell you how much traffic a search term is getting and how many backlinks you are likely to need to rank for this search term. It will also tell you who is already ranking for it, how much traffic they are getting and what other keywords they rank for on that page.
This is an important point to remember. Your blog posts won’t just rank for 1 keyword, but perhaps 100’s and in some cases, 1000’s of different keywords.
Write a headline to sell people on your article.
A headline is what attracts people to your blog post.
When we write headlines for our posts, we try to include what they will learn, the benefit from learning it and also why they should learn it from us.
A good example of this is: 10 Headlines Examples That Got Us 10 Million Readers
They will learn the best headlines, to get lots of traffic and they should listen to us because we have been successful at it.
Another example could be: 18 Website Optimization Tips For More Traffic and Higher Conversions
They learn website optimization tips, the benefit being more traffic and higher conversions.
Create a top list article around keywords.
Our readers seem to prefer top list articles much more than any other type of post. I think this is because you know exactly what you are going to get.
Not only do you know what you are going to get but you also know how the content is going to be laid out.
I think this is key to their success because people want to skim content. They don’t want to invest time into reading long posts if they don’t know it’s going to be worth it.
One recommendation I would make is, link out to other websites in your blog posts. When we write articles such as 50 Most Influential People In Blogging, we link to each blogger. When they see the post, they often share it and link to it somewhere on their blog.
As mentioned earlier in this post, the more links a website has pointing to it, the higher it ranks in Google.