Allow me to preface this article with an obvious question you may be asking yourself: Is Pinterest really all that good for traffic?
Well, I have 8,350 Facebook fans, 10,200 Twitter followers and 1,550 unique Pinterest followers. Last week, I saw five times more traffic from Pinterest, than from Facebook and Twitter combined.
So yes, it’s amazing. Here, have some proof:
If that doesn’t convince you to listen up, then I don’t know what will.
This post is a BS-free zone. I’m not going to leave you snipets of information, or little tips that you can quickly forget, I’m going to provide you with the process I’ve gone through to see the traffic I’m seeing. If you want to master Pinterest, then this is the post for you, so stop making excuses.
A little heads up here, this is a long post, and it will take time to take it all in, but this is only part 1 of 2. My advanced strategies will be with you soon (see bottom of post for more details).
Imagine a website sort of like Facebook, only instead of people liking a post, they shared it instead. And then their friends shared it too if they liked it, and so on. Can you start to imagine the sort of traffic you might see from this?
Ok, so we’ve already established that you need to be on Pinterst, but I’d imagine that most of you already knew this. You were probably like me, knowing that you should be on it, but couldn’t really be bothered to divide your time over another social network (hello Google+), and kind of just hoped that you wouldn’t have to.
When I first got started, I felt like I had missed out on being an early adopter (I saw my first Pinterest traffic about a year ago), but after a few months of using it, I don’t feel that way at all, because it’s not that hard to catch up.
I’m going to show you exactly what I do to see so much traffic, but first, lets start with the basics.
How does Pinterest Work? (Read this)
From a marketing point of view, it can be hard to get your head around how pins are counted, and how it converts into traffic, so let me give you a little run down.
You post an image to a board, where other people can browse, see what they like, and either like it, or pin it to their own board. This image links back to the webpage that you pinned it from, and most people will click through and read the post. If the image is an infographic, and all the information they need is on Pinterest, then they probably won’t bother so much. Hold a little something back (although Pinterest does make long images very narrow when you click on them).
So lets say I pin something to my board, and it gets repinned 10 times. That counts as 10 repins for my pin. If someone takes one of those repins and repins it again, that does not add towards my total number of repins, because it was pinned from another source.
I’ll give you an example.
Choosing a board at random, I can find a pin with 7 repins. If I have a look at who’s repinned my pin, I can see that the majority of them receive just a couple likes and repins. Except for one. One of them has 26 likes, and 103 repins. And I could go on further, and look at how many times it’s been repinned from there, but I think you get the picture. It can start to spread like wildfire.